Myself and peers in 2nd year Graphic Design hosted our end of semester exhibition; entitled ‘Connecting With Society’. Our project brief had been split into 3 parts, each of us given a different charity or organisation which we were to collate research for to then be presented as a moodboard, a broadsheet was then created to attract awareness to our individual topic which then led onto the 3-Dimensional Typographic piece which was on display being the final summarisation of the project as a whole.

Scottish Natural Heritage is what I had to work with, which covers a vast amount of subject matters from protecting turtles to organising hill walks throughout the country. I chose to hone it down to one topic in particular to concentrate my efforts on, which after a lot of deliberation ended up being Deer Management. The main reason being that although there is a lot of controversy about the hunting of Deer (aswell as other species) the SNH actually support Deer stalking, I went on to highlight the reasons for this and how it benefits different aspects of the countryside, and Scottish Economy in the long run.

I chose the target as my main feature in this 3D piece, a classic piece of design which everyone is familiar with and which I believe represents hunting as a whole. Research into the controversy that Deer Hunting sparks led to the finding of some quintessential quotes, from Aristotle to Dickens, they represented arguments from both sides of the spectrum, for and against the subject.

Two weeks, a major stanley knife wound, a screen-printed dartboard and a wooden suspension frame later my final 3D Typographic piece is complete, each ring staggered behind another leading onto a bullet stained backdrop offers the ‘Target Tunnel Vision’ effect I wanted to achieve. Overall a success, good feedback all round, and was worth nearly dismembering my index finger for.